About Us
Brand Headquarters
Meebella Estate’s brand headquarters is located on the ground floor of the Business School at the University of Adelaide, which ranks 82nd in the QS World University Rankings. Our team is comprised of several industry professionals, including a Wine MBA from the University of Adelaide, two senior winemaking consultants, and other experts with extensive experience in the wine industry.
The University of Adelaide’s wine program is ranked first in Australia and among the top three globally. In the future, Meebella will collaborate closely with the University of Adelaide, continuously engaging in industry-academia research partnerships. By combining cutting-edge research with practical experience, we aim to drive innovation and growth within the wine industry.
China Brand Operation Center
In 2024, Meebella established a brand operation center in Nanjing, China, marking a significant milestone in the brand’s strategic expansion within the mainland Chinese market. The Nanjing brand operation center will serve as Meebella’s central hub in China, coordinating and advancing a series of brand promotion activities. It will provide comprehensive and professional support and services to our partners at all levels across mainland China, driving the brand’s long-term development in the region.
We will actively participate in major wine industry exhibitions across China, showcasing the unique charm of the brand. Additionally, the Nanjing brand operation center will annually organize and host numerous wine tasting events and exclusive wine dinners, offering an immersive brand experience for consumers and partners alike. Furthermore, we will leverage China’s leading social media platforms to execute precise and wide-reaching brand promotion, enhancing Meebella’s recognition and reputation in the Chinese market.
Our Brand
Meebella Estate is nestled in the world-renowned Barossa Valley in Australia, where the exceptional climate and soil conditions make it an ideal location for producing top-quality wines. Meebella currently focuses on the Australian and mainland Chinese markets, while actively expanding into other global target markets.
We employ a vineyard management and winemaking approach that seamlessly blends traditional and modern techniques. Our unwavering commitment to high quality and great value extends from the careful selection of every grape to the crafting of each bottle of wine, ensuring we consistently meet the demands of the global market. We have established a comprehensive, vertically integrated supply chain that encompasses every stage of the process—from grape cultivation, winemaking, bottling, and aging, to transportation and sales. This allows us to maintain stringent quality control at every step while ensuring our products reach our customers efficiently and reliably.
Leveraging our experienced team, the depth and breadth of our supply chain, and our strategic brand positioning and ongoing promotional efforts, Meebella is dedicated to continually expanding its brand influence and empowering our partners for mutual success.
Our Vinyards
We own and collaborate on over 800 hectares of vineyards, providing a stable supply of premium-quality wine grapes. Our partnerships extend across key wine regions including Barossa Valley, McLaren Vale, Clare Valley, Langhorne Creek, and Coonawarra. The average age of our vines is over 30 years, with many of our Shiraz and Cabernet Sauvignon vines ranging from 60 to 80 years old, ensuring the production of exceptional quality wines.
These old vines not only symbolize a rich heritage but also embody the true essence of the Barossa Valley terroir. With deep-rooted systems, they draw essential minerals and water from deeper layers of soil, resulting in grapes with more concentrated flavors and a robust structure. The wines crafted from these old vines boast remarkable aging potential and unique flavor profiles, making them a treasured asset of our estate.
- Size: 40 acres (30 hectares) divided into 3 blocks
- Elevation 900-1000ft (175-265m)
- Grape varietals: Shiraz
Our Winery and Equipment
The winery we collaborate with in the Barossa Valley is equipped with over 300 large fermentation tanks and nearly 10,000 oak barrels, ensuring an annual production capacity of up to 10,000 tons, which equates to approximately 10 million bottles of wine.
Each fermentation tank is managed with a precise temperature control system, allowing the grape juice to retain its maximum flavor and complexity during fermentation. Our oak barrels, sourced from renowned oak regions around the world, are meticulously selected and seasoned to provide the ideal environment for the wine’s maturation. This careful aging process enhances the wine’s depth and roundness, imbuing it with rich layers of complexity and unique aromas.
Such an extensive production capacity, coupled with advanced winemaking equipment, not only enables our brand to meet the demands of the global market but also ensures that every bottle of Meebella wine adheres to our stringent quality standards. From the initial fermentation to the aging in oak barrels, each step reflects our unwavering commitment to quality, resulting in wines that are both distinctive in flavor and exceptional in quality.
All in the family
Chief co-winemaker
Sam Kurtz
“Sam Kurtz was born and raised in the Barossa Valley, where his family has been established for six generations. His ancestors, from the Koch and Gramp families, were among the first to plant vines in the Barossa, and each subsequent generation has been involved in viticulture, winemaking, or working in wineries. After graduating from Roseworthy College, Sam worked with Pernod Ricard Winemakers for 23 vintages, holding various roles, including Chief Winemaker for Jacobs Creek, St Hugo, and Wyndham Estate. His winemaking experience has been further enriched by overseas vintages in the United States, Spain, and Hungary, as well as consulting on winemaking projects in Argentina, China, India, and Georgia. Sam has also served as a judge at major wine exhibitions around the world.”
